Fin

## What is Fin?

Fin is an AI-powered customer agent platform designed to deliver perfect customer experiences across the entire customer journey. Built for forward-looking businesses of all sizes and industries, Fin acts as a single, intelligent customer-facing agent capable of handling everything from customer service and inbound sales to ecommerce support. Trusted by over 12,000 brands — including Anthropic, Clay, Rocket Money, and Lightspeed — Fin averages a 76% resolution rate across its customer base, with many businesses achieving rates above 85%. Currently processing over 2 million resolutions per week, Fin is the top-rated AI customer support agent on G2, boasting a 90% customer satisfaction score that outpaces the nearest competitor by 8 percentage points.

## Key Features

- **Proprietary AI Models:** Fin runs on Apex 1.0 and Apex Flash, custom-trained models built specifically for customer experience interactions. These models deliver a 2.8% higher resolution rate, 0.6 seconds faster response times, and a 65% reduction in hallucinations compared to leading alternatives.

- **Omnichannel Support:** Fin works natively across all customer channels including Voice, Chat, Email, Slack, and social media, ensuring customers are met wherever they are.

- **Deep System Integrations:** Fin connects to your entire tech stack via API, Data Connectors, or MCP, and integrates seamlessly with helpdesks like Salesforce, HubSpot, Freshdesk, and Intercom — often going live in under an hour.

- **Full Testing & Observability Suite:** Businesses can run simulations, regression tests, and manual inspections before deploying changes. AI-powered Insights and QA tools provide proactive trend analysis and one-click improvement recommendations.

- **Complex Workflow Handling:** Through its Procedures feature, Fin resolves multi-step, complex queries — updating accounts, processing payments and refunds, troubleshooting technical issues, and more.

- **No-Code Configuration:** Fin can be fully configured — including tone, behavior, and knowledge — without any engineering resources, giving teams complete autonomy to iterate quickly.

- **Enterprise-Grade Security:** Fin holds SOC2, ISO 27001, ISO 42001, ISO 27701, HIPAA, and AIUC-1 certifications, with a 99.8% SLA and support for SSO, 2FA, SCIM, and regional data residency.

- **Outcome-Based Pricing:** Fin pioneered pay-for-performance pricing, meaning customers only pay when Fin successfully resolves an issue — aligning cost directly with value delivered.

## What Makes Fin Unique

What truly sets Fin apart from the competition is its vision of the **single Customer Agent** — a unified AI that covers the full customer lifecycle, from first interaction to long-term loyalty. Unlike point solutions that handle only one aspect of customer support, Fin bridges service, sales, and ecommerce in one cohesive agent.

Fin's proprietary **Apex model stack**, trained on billions of real customer experience interactions, gives it a distinct performance edge that general-purpose AI models simply cannot match. This vertical AI approach means Fin understands industry-specific nuance, brand voice, and complex business logic out of the box.

Another major differentiator is **Fin Operator**, a meta-agent that autonomously manages customer operations behind the scenes — spotting issues, updating knowledge bases, and scaling automation as business needs evolve. Combined with a **continuous improvement flywheel** that learns from every interaction, Fin grows smarter over time with no manual intervention required.

Finally, Fin's **outcome-based pricing model** — pioneered a full year ahead of most competitors — ensures businesses only invest when results are delivered. This, paired with the comprehensive Blueprint for AI transformation and a dedicated deployment team, makes Fin not just a product, but a true strategic partner in customer experience excellence.